Business ServicesDemand GenerationMarketing
Spoiler alert: It depends. There. We said it. But now that we’ve got that out of the way, let’s actually dive into what makes cold email and LinkedIn outreach two of the most powerful — and often misunderstood — channels in modern B2B marketing. We’ll look at both through the lens of response rates, scalability, […]...
Business ServicesDemand Generation
Spoiler: It’s Not MQLs Let’s start with a confession:Most demand gen reporting is smoke and mirrors. We talk about impressions, click-through rates, MQLs, and form fills like they’re gospel.But here’s the problem: those numbers don’t always mean business. At Kliqwise, after running hundreds of campaigns across B2B, SaaS, and tech, we realized something:There are only […]...
Business ServicesDemand GenerationEducational
Let’s be honest—LinkedIn Ads aren’t cheap. CPCs can make even seasoned marketers sweat. Budgets vanish fast. And if you’re not careful, you’ll end up with a campaign that burns cash without bringing in real pipeline. But after running 1,000+ LinkedIn ad campaigns, we’ve cracked the code. We’ve seen what flops, what scales, and what consistently […]...
