Demand GenerationEducational
The Lead Gen Landscape Is Evolving—But Webinars Aren’t Dead Yet Webinars used to be the crown jewel of B2B lead generation. You’d pack a virtual room with hundreds of prospects, pitch your expertise, and walk away with a list of MQLs ready for nurturing. But fast forward to 2025, and marketers are asking the million-dollar […]...
Demand GenerationEducational
Let’s be honest: If you’ve got a cold email list sitting in your CRM, untouched for months (or even years), blasting it with a shiny new campaign is the fastest way to land in the spam folder. But… what if that list still has value?The good news: You can bring a cold list back to […]...
Demand GenerationEducational
The Buzz vs. The Buy-In Artificial Intelligence (AI) has become the shiny object in every marketer’s toolbox. From chatbots to predictive lead scoring, it’s being touted as the secret sauce to crack demand generation at scale. But as with any trend, the question stands: Is AI truly transforming how we generate demand—or is it just […]...
Demand Generation
2025 is shaping up to be a defining year for B2B demand generation. With AI, buyer intent data, and tighter budgets reshaping marketing playbooks, one question continues to surface: “Should we double down on ABM or lean into Inbound Marketing?” Both strategies offer strong ROI—but their approach, timing, and alignment with sales differ drastically. Choosing […]...
Demand GenerationMarketing
The marketing landscape is undergoing a seismic shift. With major browsers phasing out third-party cookies and stricter data privacy regulations in place, B2B marketers must rethink how they track, engage, and convert potential buyers. But while the cookieless future presents challenges, it also opens up new opportunities for more transparent, data-driven, and customer-centric marketing. So, […]...
Demand GenerationMarketing
In today’s competitive B2B landscape, businesses struggle to convert marketing efforts into tangible revenue growth. AcmeTech, a fast-growing SaaS company, faced a similar challenge—high lead volume but poor conversion rates. That’s when they turned to Kliqwise for a data-driven, AI-powered solution to optimize their sales pipeline. The result? A 150% increase in pipeline revenue within […]...
Demand GenerationMarketing
Investing in paid ad campaigns can be a game-changer for business growth—when done right. However, many businesses face a frustrating problem: their ads attract clicks but don’t convert into leads or sales. If you’re pouring money into paid campaigns with little return, it’s time to diagnose the issues and apply the right fixes. Let’s break […]...
Demand Generation
Manually qualifying leads is slow, inconsistent, and inefficient. Sales teams spend countless hours chasing unqualified leads while real opportunities slip through the cracks. Enter AI-powered lead qualification—a game-changer that helps businesses identify high-intent prospects faster and more accurately. But what actually works? Let’s break it down. 1. AI-Powered Lead Scoring What Works: Using […]...
Demand Generation
Lead generation is the backbone of business growth, but too often, companies struggle to convert leads into customers. The problem? Common mistakes that slow down conversions, waste budgets, and frustrate both marketers and sales teams. Let’s dive into the biggest lead gen mistakes and how to fix them to ensure your pipeline stays healthy and […]...
Demand Generation
Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) are crucial stages in the sales funnel. While MQLs show interest in a product or service, SQLs are the leads ready for direct sales engagement. Bridging the gap between MQLs and SQLs is a key challenge for businesses, but with the right tactics, conversion rates can […]...
