Business PlansBusiness ServicesDemand GenerationMarketing
Every B2B tech company wants leads. But not every company knows the difference between buying them and building them. One delivers a list.The other delivers revenue. In 2025’s crowded tech market, this distinction defines who scales — and who stalls. Buying Leads/database: Fast Results, Fading Returns Buying leads is like renting attention. You get names, […]...
Business PlansBusiness ServicesDemand GenerationMarketing
In the world of B2B marketing, there’s one metric that keeps every CMO awake at night — Cost per Lead (CPL).But here’s the truth: the right CPL isn’t a fixed number. It depends on your industry, audience, lead quality, and most importantly, the return on investment that follows. As we move through 2025, rising ad […]...
Business ServicesDemand GenerationMarketing
Spoiler alert: It depends. There. We said it. But now that we’ve got that out of the way, let’s actually dive into what makes cold email and LinkedIn outreach two of the most powerful — and often misunderstood — channels in modern B2B marketing. We’ll look at both through the lens of response rates, scalability, […]...
Business ServicesDemand Generation
Spoiler: It’s Not MQLs Let’s start with a confession:Most demand gen reporting is smoke and mirrors. We talk about impressions, click-through rates, MQLs, and form fills like they’re gospel.But here’s the problem: those numbers don’t always mean business. At Kliqwise, after running hundreds of campaigns across B2B, SaaS, and tech, we realized something:There are only […]...
Business ServicesDemand GenerationEducational
Let’s be honest—LinkedIn Ads aren’t cheap. CPCs can make even seasoned marketers sweat. Budgets vanish fast. And if you’re not careful, you’ll end up with a campaign that burns cash without bringing in real pipeline. But after running 1,000+ LinkedIn ad campaigns, we’ve cracked the code. We’ve seen what flops, what scales, and what consistently […]...
Business ServicesDemand Generation
Demand generation has become a cornerstone of modern marketing, helping businesses create interest in their products and services while establishing a loyal customer base. Unlike traditional marketing tactics, demand generation focuses on fostering meaningful relationships with potential customers at every stage of the buyer’s journey. In this guide, we will explore the definition, key components, […]...
