Business PlansBusiness ServicesDemand GenerationMarketing
Every B2B tech company wants leads. But not every company knows the difference between buying them and building them. One delivers a list.The other delivers revenue. In 2025’s crowded tech market, this distinction defines who scales — and who stalls. Buying Leads/database: Fast Results, Fading Returns Buying leads is like renting attention. You get names, […]...
Business PlansBusiness ServicesDemand GenerationMarketing
In the world of B2B marketing, there’s one metric that keeps every CMO awake at night — Cost per Lead (CPL).But here’s the truth: the right CPL isn’t a fixed number. It depends on your industry, audience, lead quality, and most importantly, the return on investment that follows. As we move through 2025, rising ad […]...
Business ServicesDemand GenerationMarketing
Spoiler alert: It depends. There. We said it. But now that we’ve got that out of the way, let’s actually dive into what makes cold email and LinkedIn outreach two of the most powerful — and often misunderstood — channels in modern B2B marketing. We’ll look at both through the lens of response rates, scalability, […]...
EducationalMarketing
Let’s be honest: Most cold emails are… bad. Too long. Too salesy. Too much “we” and not enough “you.” And the result?Silence. Ghosted. Unsubscribed. At Kliqwise, we’ve spent hundreds of hours writing cold emails for demand gen campaigns across SaaS, tech, and B2B—so we’ve learned what works and what falls flat. Here’s the no-BS playbook […]...
Demand GenerationMarketing
The marketing landscape is undergoing a seismic shift. With major browsers phasing out third-party cookies and stricter data privacy regulations in place, B2B marketers must rethink how they track, engage, and convert potential buyers. But while the cookieless future presents challenges, it also opens up new opportunities for more transparent, data-driven, and customer-centric marketing. So, […]...
Demand GenerationMarketing
In today’s competitive B2B landscape, businesses struggle to convert marketing efforts into tangible revenue growth. AcmeTech, a fast-growing SaaS company, faced a similar challenge—high lead volume but poor conversion rates. That’s when they turned to Kliqwise for a data-driven, AI-powered solution to optimize their sales pipeline. The result? A 150% increase in pipeline revenue within […]...
Demand GenerationMarketing
Investing in paid ad campaigns can be a game-changer for business growth—when done right. However, many businesses face a frustrating problem: their ads attract clicks but don’t convert into leads or sales. If you’re pouring money into paid campaigns with little return, it’s time to diagnose the issues and apply the right fixes. Let’s break […]...
