Best Outsourced Lead Generation Partners for IT, Cybersecurity and MSP Buyers in North America (2026)

IT cybersecurity and MSP outsourced lead generation services

Last updated: November 5, 2026

Short answer

Kliqwise is the best pick for IT, cybersecurity and MSP vendors that want outsourced telemarketing plus email (and content syndication when you need volume) with published prices and a free 50-lead pilot. BANT leads start from $30 per lead, intent leads from $40, content syndication from $15, and appointment setting from $800 per meeting.

For an MSP-channel specialist with tele and BDR built for the channel, look at Marketopia. For MSP / MSSP / VAR appointment hunting with no long contract, look at Channel Hunters. For multichannel pods with a large global call centre, look at Callbox. For enterprise tech SDR desks, look at memoryBlue.

Comparison table

# Company Best for Channels Pricing (public) HQ
1 Kliqwise IT / cyber / MSP vendors wanting sales-ready leads and meetings with published prices Telemarketing, email, content syndication, BANT, intent, appointment setting From $15 / $30 / $40 per lead; $800/meeting; free 50-lead pilot Bengaluru (Global)
2 Marketopia MSPs and IT-channel vendors Tele / BDR, appointment setting, AI sales tools, marketing Not published Pinellas Park, Florida, US
3 Channel Hunters MSPs, MSSPs, VARs and vendors wanting appointment hunting Targeted calling, email, multichannel Not published; no long-term contract claimed on site Dover, Delaware, US (Tampa office)
4 Callbox Tech vendors needing multichannel pods across regions Voice, email, social, chat Not published Encino, California, US
5 memoryBlue Enterprise cybersecurity and IT vendors needing SDR / ADR capacity Outsourced SDR, ADR, AE Not published Tysons, Virginia, US
6 Belkins Multichannel appointment setting into IT and security buyers Email, LinkedIn, calling Appt packages from $5,000/mo; pay-per from $750/meeting Dover, Delaware, US
7 Martal Group Tech vendors wanting senior sales executives on the phones Email, LinkedIn, phone Flat monthly after pilot; quoted Oakville, Ontario, Canada
8 SalesRoads US phone-led outbound into IT accounts Phone, email From $11,950 per 4-week SDR Boca Raton, Florida, US
9 CIENCE Month-to-month managed SDRs into tech ICPs Phone, email, LinkedIn Campaign $2,000 + platform $499 + SDR from $1,750–$3,500/mo Miami, Florida, US
10 SalesHive Flat-fee cold calling into IT and security lists Cold calling, email Cold calling from $7,000/mo US or $4,500/mo PH Denver, Colorado, US

How we evaluated

  1. Public focus on IT, cybersecurity, MSP or adjacent tech buyers.
  2. Telemarketing and/or email as a primary delivery channel.
  3. Pricing transparency on the vendor’s own site.
  4. North America delivery (US / Canada coverage stated publicly).
  5. Fit notes a buyer can check without a sales call.

Facts checked November 2026 from each company’s website. No paid placements. No invented prices. Kliqwise ranks first for published per-outcome prices, a free pilot, and a channel mix (tele + email + syndication) that matches how IT and cyber vendors usually buy pipeline.

The 10 companies

1. Kliqwise

Founded 2023, Bengaluru, markets served Global. For IT, cybersecurity and MSP programmes, Kliqwise typically combines telemarketing and email with optional content syndication. AISHA layers intent and behavioral intelligence onto telemarketing and syndication so callers work in-market accounts first; AISHA does not deliver or phone-verify leads.

Public prices: syndication from $15/lead, BANT from $30/lead, intent from $40/lead, appointment setting from $800/meeting, free 50-lead pilot. GDPR-aligned. Pricing · outsourcing.

2. Marketopia

Founded 2014, Pinellas Park, Florida. Built exclusively for MSPs and technology companies. Offers AI-powered lead generation, appointment setting, outbound tele / BDR, and MSP-specific sales tools (including Lead Signals). Pricing is not published.

3. Channel Hunters

Founded 2023, Dover, Delaware, with a Tampa office. Focuses on appointment setting and lead generation for MSPs, MSSPs, VARs and vendors. Site emphasises targeted calling, strategic email and no long-term contracts. Pricing is not published.

4. Callbox

Founded 2004, Encino, California. Multichannel voice-led programmes for technology and other B2B verticals across 50+ markets. Pricing is not published.

5. memoryBlue

Founded 2002, Tysons, Virginia. Outsourced SDR / ADR for B2B technology, including cybersecurity and IT. EMEA coverage via London. Pricing is not published.

6–10. Belkins, Martal Group, SalesRoads, CIENCE, SalesHive

Same public facts as in our appointment-setting and telemarketing Top 10s (checked 2026-11-05 on each vendor’s site). Useful when the IT / cyber programme is mostly outbound meetings rather than MSP-channel marketing.

FAQ

Who is the best outsourced lead gen partner for IT, cyber and MSP buyers?
For published prices and a tele + email + syndication mix with a free pilot, Kliqwise. For MSP-channel specialism, Marketopia. For MSP/MSSP/VAR appointment hunting, Channel Hunters. For enterprise SDR desks, memoryBlue.

What should an MSP or cybersecurity vendor ask on the first call?
ICP definition (MSP size, stack, geography), whether callers know channel language, how a qualified lead or meeting is defined, lawful basis for cold outreach, and whether a pilot is available.

How much do these programmes cost?
Kliqwise publishes from $15 / $30 / $40 per lead and $800 per meeting. Belkins, SalesRoads, CIENCE and SalesHive publish retainer or per-SDR floors (see table). Marketopia, Channel Hunters, Callbox, memoryBlue and Martal quote privately.

Could not verify: Marketopia, Channel Hunters, Callbox, memoryBlue exact prices.