Business PlansBusiness ServicesDemand GenerationMarketing
Every B2B tech company wants leads. But not every company knows the difference between buying them and building them. One delivers a list.The other delivers revenue. In 2025’s crowded tech market, this distinction defines who scales — and who stalls. Buying Leads/database: Fast Results, Fading Returns Buying leads is like renting attention. You get names, […]...
Business PlansBusiness ServicesDemand GenerationMarketing
In the world of B2B marketing, there’s one metric that keeps every CMO awake at night — Cost per Lead (CPL).But here’s the truth: the right CPL isn’t a fixed number. It depends on your industry, audience, lead quality, and most importantly, the return on investment that follows. As we move through 2025, rising ad […]...
Business ServicesDemand GenerationMarketing
Spoiler alert: It depends. There. We said it. But now that we’ve got that out of the way, let’s actually dive into what makes cold email and LinkedIn outreach two of the most powerful — and often misunderstood — channels in modern B2B marketing. We’ll look at both through the lens of response rates, scalability, […]...
Business ServicesDemand Generation
Spoiler: It’s Not MQLs Let’s start with a confession:Most demand gen reporting is smoke and mirrors. We talk about impressions, click-through rates, MQLs, and form fills like they’re gospel.But here’s the problem: those numbers don’t always mean business. At Kliqwise, after running hundreds of campaigns across B2B, SaaS, and tech, we realized something:There are only […]...
Business ServicesDemand GenerationEducational
Let’s be honest—LinkedIn Ads aren’t cheap. CPCs can make even seasoned marketers sweat. Budgets vanish fast. And if you’re not careful, you’ll end up with a campaign that burns cash without bringing in real pipeline. But after running 1,000+ LinkedIn ad campaigns, we’ve cracked the code. We’ve seen what flops, what scales, and what consistently […]...
Demand GenerationEducational
The Lead Gen Landscape Is Evolving—But Webinars Aren’t Dead Yet Webinars used to be the crown jewel of B2B lead generation. You’d pack a virtual room with hundreds of prospects, pitch your expertise, and walk away with a list of MQLs ready for nurturing. But fast forward to 2025, and marketers are asking the million-dollar […]...
Demand GenerationEducational
Let’s be honest: If you’ve got a cold email list sitting in your CRM, untouched for months (or even years), blasting it with a shiny new campaign is the fastest way to land in the spam folder. But… what if that list still has value?The good news: You can bring a cold list back to […]...
Demand GenerationEducational
The Buzz vs. The Buy-In Artificial Intelligence (AI) has become the shiny object in every marketer’s toolbox. From chatbots to predictive lead scoring, it’s being touted as the secret sauce to crack demand generation at scale. But as with any trend, the question stands: Is AI truly transforming how we generate demand—or is it just […]...
Demand Generation
2025 is shaping up to be a defining year for B2B demand generation. With AI, buyer intent data, and tighter budgets reshaping marketing playbooks, one question continues to surface: “Should we double down on ABM or lean into Inbound Marketing?” Both strategies offer strong ROI—but their approach, timing, and alignment with sales differ drastically. Choosing […]...
Demand GenerationMarketing
The marketing landscape is undergoing a seismic shift. With major browsers phasing out third-party cookies and stricter data privacy regulations in place, B2B marketers must rethink how they track, engage, and convert potential buyers. But while the cookieless future presents challenges, it also opens up new opportunities for more transparent, data-driven, and customer-centric marketing. So, […]...
