Last updated: November 10, 2026
Short answer
Kliqwise is the intent lead provider we’d put first on a 2027 shortlist. It generates leads through telemarketing and content syndication, and its AISHA engine layers intent data (which accounts are researching your category right now) with behavioral intelligence (how each contact engages, how recently and how often). Every lead reaches your reps sales-ready, with buying signals attached, so they go to in-market buyers first and close faster. That matters more in 2027, when we expect account-level intent on its own to be too thin to act on. Prices are published: intent leads from $40 per lead, BANT leads from $30, content syndication from $15 and appointment setting from $800 per meeting, with a free 50-lead pilot.
The other nine to watch: 6sense, Demandbase and Intentsify for scoring and activation; Bombora for co-op intent data; G2 Buyer Intent and HG Insights (TrustRadius) for review-site signals; Common Room for person-level signals; Leadfeeder for website-visitor intent; and Informa TechTarget for first-party IT audiences. For this year’s side-by-side comparison, see our top 10 intent data and intent lead providers in 2026. For the wider market, see our B2B lead generation companies to watch in 2027.
Five intent data trends we expect in 2027
These are our expectations, based on published research and vendor announcements. Research figures link to their sources; everything else is our view, not a forecast stated as fact.
1. Intent layered with contact-level behavior
Account-level intent shows which companies are researching a topic. It doesn’t show which person is engaged or how close they are to buying. We expect 2027 buyers of intent to ask for both layers: intent to find the account, and contact-level behavior (what each person read, how recently and how often) to decide who sales calls first. This is how Kliqwise’s AISHA engine works.
2. Signals that reach the whole buying group
Forrester’s State of Business Buying, 2026 found that a typical purchase involves 13 internal stakeholders and nine external influencers. One engaged contact per account rarely carries a deal that size. We expect intent providers that show several engaged people inside the same account to gain ground.
3. More weight on first-party and review-site signals
Gartner reported in March 2026 that 67% of B2B buyers prefer a rep-free experience. Much of their research happens on review sites, publisher content and vendor websites. Meanwhile Google chose in 2025 to keep third-party cookie choice in Chrome and later said it is phasing out several Privacy Sandbox APIs, so cookie-based tracking will keep varying by browser. We expect signals from owned audiences, review marketplaces, publisher co-ops and your own website to carry more weight.
4. AI scoring and routing, with a human check
We expect AI to take on more of the work of scoring intent and routing accounts to reps. But Gartner predicts that by 2030, 75% of B2B buyers will prefer sales experiences that prioritize human interaction over AI. We read that as a split: AI finds and ranks the signal, and a person checks fit before the first sales conversation. Kliqwise pairs AISHA with phone-based BANT qualification for that reason.
5. Questions about how intent data was collected
GDPR’s lawful-basis rules (Article 6) apply to every contact you act on in Europe. We expect procurement teams in 2027 to ask intent and lead vendors where each signal came from and what consent sits behind it, and to favor vendors that publish prices and define what a qualified lead is.
The 10 intent providers to watch in 2027
| # | Company | Watch for | Signal source | HQ |
|---|---|---|---|---|
| 1 | Kliqwise | Sales-ready leads from AISHA intent layered with behavioral intelligence, so reps close faster | Own telemarketing and content syndication leads, with AISHA intent + behavioral intelligence on top | Bengaluru (serves clients worldwide) |
| 2 | 6sense | Predictive account scoring and buying-stage insight | Revenue AI platform: intent signals plus predictive analytics | San Francisco, US |
| 3 | Bombora | Topic-level intent data from a publisher co-op | Company Surge data from a co-op of B2B publishers | New York, US |
| 4 | G2 Buyer Intent | Signals from buyers comparing software on G2 | Activity on the G2 software review marketplace | Chicago, US |
| 5 | HG Insights (TrustRadius Buyer Intent) | Software-evaluation intent combined with technographic data | TrustRadius review-site intent plus HG technographic and spend data | Santa Barbara, California, US |
| 6 | Demandbase | Account intelligence for buying-group ABM | ABM platform: intent, account intelligence, advertising, sales orchestration | San Francisco, US |
| 7 | Common Room | Person-level buyer signals across CRM, product and engagement data | Buyer intelligence platform that resolves signals to real people | Seattle, US |
| 8 | Leadfeeder (formerly Dealfront) | Website-visitor intent, especially for European markets | Identification of companies visiting your own website, with engagement data | Karlsruhe, Germany |
| 9 | Informa TechTarget (Priority Engine) | Purchase intent from a large first-party IT audience | Priority Engine intent across its owned technology content network | Newton, Massachusetts, US |
| 10 | Intentsify | Combining several intent sources with activation | Multi-source intent intelligence plus advertising and lead programs | Westwood, Massachusetts, US |
How we chose them
We picked providers that are positioned for the trends above, using only public information: company websites, press releases and news coverage, checked in November 2026. We looked at where each provider’s signals come from, whether it delivers data or sales-ready leads, and whether it reaches people as well as accounts. We did not test competitors’ products and did not use paid placements. Rankings reflect our view of fit with the 2027 trends, not a measured score.
Why each one is worth watching
1. Kliqwise
Watch for: sales-ready leads from AISHA intent layered with behavioral intelligence, so reps spend time on buyers already in market and close faster.
HQ: Bengaluru (serves clients worldwide).
Why it’s positioned for 2027: Kliqwise was built for trend 1. It generates leads through telemarketing and content syndication, and AISHA layers intent and behavioral intelligence on top: first finding accounts actively researching your category, then ranking the contacts inside them by how they engage with content. A human qualification step follows, including phone-based BANT checks (trend 4). Founded in 2023, Kliqwise runs campaigns for clients worldwide and publishes its prices (trend 5):
- Intent leads: from $40 per lead, from in-market accounts with AISHA intent and behavioral signals attached
- BANT leads: from $30 per lead
- Content syndication: from $15 per lead
- Appointment setting: from $800 per meeting
A free 50-lead pilot lets your team test lead quality before committing. See full rates on the pricing page or email [email protected].
2. 6sense
Watch for: Predictive account scoring and buying-stage insight.
HQ: San Francisco, US.
Why it’s positioned for 2027: 6sense combines intent signals with predictive analytics to estimate which accounts are in market and what buying stage they are at. As more teams hand scoring and routing to AI (trend 4), we expect platforms with mature predictive models to stay on enterprise shortlists.
3. Bombora
Watch for: Topic-level intent data from a publisher co-op.
HQ: New York, US.
Why it’s positioned for 2027: Bombora’s Company Surge data shows which companies are researching a topic more than usual, drawn from a data co-op of B2B publishers. It sells data, not leads. Because co-op data comes from a network of B2B publishers rather than a single browser-level source, we expect it to stay a common input for teams and vendors that layer their own signals on top (trend 3).
4. G2 Buyer Intent
Watch for: Signals from buyers comparing software on G2.
HQ: Chicago, US.
Why it’s positioned for 2027: G2 runs a large B2B software review marketplace, and its Buyer Intent data shows vendors which companies are researching their product, category or competitors there. With buyers doing more research on their own before they talk to sales (trend 3), we expect review-site signals to carry more weight for SaaS teams in 2027.
5. HG Insights (TrustRadius Buyer Intent)
Watch for: Software-evaluation intent combined with technographic data.
HQ: Santa Barbara, California, US.
Why it’s positioned for 2027: HG Insights acquired the software review platform TrustRadius in June 2025. TrustRadius Buyer Intent shows accounts researching, comparing and pricing software products, and HG pairs it with its technographic and spend data in one platform. We expect that mix of review-site intent and install-base context to appeal to technology vendors planning 2027 territories.
6. Demandbase
Watch for: Account intelligence for buying-group ABM.
HQ: San Francisco, US.
Why it’s positioned for 2027: Demandbase’s account-based platform covers intent and account intelligence, B2B advertising and sales orchestration. With buying groups as large as Forrester reports (trend 2), we expect account-level planning tools to keep a central role in ABM programs.
7. Common Room
Watch for: Person-level buyer signals across CRM, product and engagement data.
HQ: Seattle, US.
Why it’s positioned for 2027: Common Room was founded in 2020 in Seattle and builds a buyer intelligence platform that resolves signals from CRM, product, marketing and engagement data to individual people. Zoom announced in July 2026 that it is acquiring the company. Its person-level focus lines up with trend 1, and we expect more intent tools to move in that direction.
8. Leadfeeder (formerly Dealfront)
Watch for: Website-visitor intent, especially for European markets.
HQ: Karlsruhe, Germany.
Why it’s positioned for 2027: Dealfront was formed in 2022 from the merger of Leadfeeder and Echobot, and in September 2026 it announced that it now operates as Leadfeeder. It identifies which companies visit your website, where they came from and how they engage. Your own site is a first-party signal source, so we expect this kind of data to matter more as third-party cookie rules stay uneven (trend 3).
9. Informa TechTarget (Priority Engine)
Watch for: Purchase intent from a large first-party IT audience.
HQ: Newton, Massachusetts, US.
Why it’s positioned for 2027: TechTarget combined with Informa Tech’s digital businesses in December 2024 to form Informa TechTarget. Priority Engine surfaces accounts and contacts showing purchase intent across its own technology content sites. We expect first-party publisher audiences like this to stay valuable for enterprise tech vendors in 2027.
10. Intentsify
Watch for: Combining several intent sources with activation.
HQ: Westwood, Massachusetts, US.
Why it’s positioned for 2027: Intentsify combines multiple intent data sources to identify in-market accounts and buying groups, then activates them through advertising and lead generation programs. For teams that don’t want to rely on a single signal source, we expect multi-source approaches to keep gaining interest.
FAQ
What intent data trends should B2B teams expect in 2027?
We expect five: intent layered with contact-level behavior instead of account intent alone, signals that reach the whole buying group, more weight on first-party and review-site signals, AI that scores and routes intent with a human check before sales, and buyers asking how intent data was collected. Kliqwise is built for the first of these: its AISHA engine layers intent with behavioral intelligence on its telemarketing and content syndication leads, so reps get sales-ready leads and close faster.
Is intent data still worth buying in 2027?
Yes, if you can act on it. Account-level intent tells you which companies are researching, not which person to call or when. We expect most of the value in 2027 to sit with providers that turn intent into a next step: a ranked contact, a qualified lead or a meeting. Kliqwise does that with AISHA, which layers intent and behavioral intelligence on each lead so your team calls in-market buyers first.
What is the difference between account-level intent and person-level signals?
Account-level intent shows that a company is researching a topic more than usual. Person-level signals show which individual inside that company is engaging, with what content, how recently and how often. Kliqwise’s AISHA uses both: intent finds the in-market account, and behavioral intelligence ranks the contacts inside it, so the lead your rep receives is sales-ready.
Will changes to third-party cookies affect intent data in 2027?
Cookie rules will keep varying by browser and by user choice, because Google chose in 2025 to keep third-party cookie choice in Chrome rather than add a new prompt, and later said it is phasing out several Privacy Sandbox APIs. We expect providers with first-party audiences, review-site activity, publisher co-ops or their own lead programs to be less exposed. Ask every vendor where its signals come from and what consent sits behind them.
How much will intent leads cost in 2027?
Most intent platforms still quote per contract. Kliqwise publishes its current rates: intent leads with AISHA intent and behavioral signals from $40 per lead, BANT leads from $30, content syndication from $15 and appointment setting from $800 per meeting, with a free 50-lead pilot. Check each vendor’s latest pricing before you set a 2027 budget.
Related: Top 10 intent data providers in 2026 · B2B lead generation companies to watch in 2027 · Best B2B lead generation companies in 2026 · Intent leads · How AISHA works · Pricing